Niche Research In Detail. Part 2 (Continued from Part 1)
Sports Swimming Pools
There are close to 200 keywords related in some way to sports swimming pools.
By continuing this process, you will eventually reach a point where you want to focus on one particular keyword phrase or group of related keyword phrases that would ultimately make up the niche you plan to target.
At this point, we have one of three choices.
- Go with our original choice of sports swimming pools.
- Go with one of these sub-niches of sports swimming pools.
- Search on one of these sub-niches to get even more sub-niches.
Here’s a tip…once you get down to where you’re getting keywords with 100 searches monthly, you can stop. There’s really not much further to go.
I decided to choose “sports swimming pools” because 8,100 searches a month can give me a fair amount of traffic in a niche that doesn’t appear to be too crowded. But we’re not done yet.
Okay, so that’s my niche. On to step 2…
The next step in the process is where we go to the search engines to see how much competition we have for this niche.
Why do we want to do this? The easiest way to explain this is with an example in the offline world.
Let’s say you live in Nowhere USA and there isn’t a soul around your city for miles. Now, let’s say that you have the ONLY supermarket in Nowhere USA. It’s quite obvious that you pretty much have a monopoly and everybody who lives there is going to have to go to YOUR supermarket.
Now, let’s say that there are 10 supermarkets in your city. Well, now people have more choices and there is a good chance that they won’t go to your supermarket. You’re going to have to work harder to get them there. You may have to lower prices, bring in more brands that other markets don’t have and any number of other tactics to attract customers. You may even have to advertise…a lot.
Well, the same thing is true with the Internet. The more competition, the harder it’s going to be. The problem with determining what “too much competition” is, is that people really don’t know. We take best guesses as to how many sites we want to go up against before we decide that there is just way too much competition to bother.
But, there is another variable in this mix that most people don’t quite understand. It’s how Google actually displays their results and what they REALLY mean. No, not all is how it seems.
So let’s head to a search engine. This is where the majority of the people on the Internet go to look up information.
Okay, let’s stop. Why are they doing this? Why are people going to search engines to look up information?
There are many reasons, but the most common is that they have a problem that needs to be solved. For example, I once needed a script for protecting a download during a sales transaction. So I went to a search engine to see if there were any available. Once I found one that solved my problem, which happened to be a free download, I downloaded it and my problem was solved.
Now, some people go to search engines to find entertainment items. Some go to find electronics goods to purchase. The number of items people look for is endless. In our case, we’re looking for “sports swimming pools” which has 8,100 monthly searches. Now, this isn’t a lot, but if there are very few competing sites, we may have a good niche here.
So let’s go to the number one search engine on the Internet…Google.
Here’s the URL.
After you do this, click on “Google Search” and let’s see what we come up with. Here’s the next page as of this point in time.
With quotes, it’s about 236,000 sites.
That seems like a lot. But remember I said things are not always as they seem.
I want you to take a look at the bottom of the search results.
Those numbers circled show the number of pages of results. If we click on page 5, take a look at what we find.
See that? In other words, there are only 385 relevant sites in the main index in regards to “sports swimming pools.” The rest of the sites are all in supplemental.
Translated, what that means is that you ONLY have to worry about beating out the sites actually listed.
And to be more accurate, you ONLY have to beat out the sites on page 1. More specifically, you need to see how easy it will be for you to get a page 1 listing, at least initially. Ultimately, you’d like a top spot but for now, concentrate on page 1. So what we need to do is take a look at the top spots and see how tough the competition is going to be in order to beat them out.
Let’s go back to page 1 of our search results. Those are the two top sites.
The first thing we want to check is the site’s PR or Page Rank.
We can do that at the link below:
Yes, there are plugins for your browser that will do this and also keyword research software programs that will do this. Problem is, if you use these a lot, Google WILL lock you out of your browser search. They don’t like these programs…end of story. So use them sparingly.
Let’s plug in the first URL and see what we get.
Take a close look at that. The top site has a PR of ZERO. That means its page rank is a non-issue. Beating out this site, at least on PR data, should be easy.
But…there is something else we have to check. Backlinks. To do this, we go back to Google’s search engine and in the search box we type in the following:
You will see the following:
You will find that this site has all of 9 backlinks. Okay, we don’t even have to go any further as far as the competition. We know that if the top site is this weak, we should have no problems ranking at the top of the search engine listings.
But I smell a rat. See, when something like this comes up, I have to ask myself this question.
Is there any money to be made with this keyword phrase? Think about this phrase itself. “Sports swimming pools”. Does the phrase at all give you the idea that the person typing this in is actually looking to BUY a sports swimming pool?
If they were, wouldn’t they type in “looking to buy a sports swimming pool” or something similar? Okay, I admit it…I sandbagged on this one. I picked out a keyword phrase that isn’t really a BUYING keyword phrase.
A buying keyword phrase is one where you have a pretty good idea that the person looking up that phrase has money to spend and is willing to spend it. The keyword phrase two paragraphs above is a good example of this. Another one would be “sports swimming pool for sale.”
So when you pick a keyword phrase, you would first want to think to yourself, “Does this suggest that the person entering this phrase has money to spend to solve their problem?” If the answer is no, or you’re not sure, there is a good chance that the phrase itself isn’t a “money phrase.” That doesn’t mean that the “sports swimming pool” niche doesn’t have buyers.
In order to determine that, we need to see WHO is selling these things and IF they have an affiliate program.
So, we go back to Google and type in “sports swimming pool” + “affiliate program” and see what we get.
There are 38 results and make note of the top site for those results. Let’s go to the site and see what they have to offer.
Here is the URL:
If you look at their prices, they range from $100 to $800 more or less. At 6% commission, that’s about $24 per sale on average. It’s not a lot of big-ticket items.
But there is a demand in this niche. If you go back to the keyword planner and check out ALL the possible keywords you could use that are related AND suggest people looking to buy, you may find enough of a demand to tackle this niche.
But…you would then have to repeat the process we just went through for each keyword and each site you wanted to beat out, especially sites that were using this particular affiliate program OR a similar one.
Like I said, niche research is quite involved. Now, this is a unique example because we’re selling a physical product and one that we’re not going to create ourselves. But what if we wanted to tackle a niche that sold mostly digital information products?
For example, let’s say that we wanted to break into the “dating niche” with our own blog post on how to pick up girls. Well, we’d do all the standard research that we did for our swimming pool niche but we would then have to look to see what the competition was selling in addition to how tough it would be to beat them out.
So let’s go back to Google and type in “how to pick up girls” and see what we get.
There are about 800,000 sites but remember, we only care about the ones that are actually listed.
The top site, artofseductions.com, only has a PR of 4. That really isn’t too bad, though it’s going to be harder to beat out than our swimming pool site.
They do have over 11,000 backlinks, but only 130 that are really relevant and carry a lot of weight. Still, this could take some work to topple them off the top of the mountain.
But what about the product? Well, the site seems to be an affiliate site for a number of products. You need to know what your competition is selling and at what price.
In addition to this, you need to do the following:
- Go to the main site and see how it’s laid out.
- Go through the selling process to see how it’s designed.
- Opt into his list, if he has one, to see how he follows up.
That is the ONLY way you get to beat your competition…seeing what it is they do and being better than them. Did I say that niche research was a lot of work? Yep!
As you can see, niche research is a ton of work. This report really only scratched the surface. There are other techniques you can use to find products and demand.
However, I think that once you get into doing this on your own, you will find that over time, you will get very good at it. I know I did.
If you have any questions about this report, please feel free to send me an email. I will be more than happy to answer them. My goal is to help you get the most out of doing niche research as you can.
One final thing…I make most of my income in some of the most competitive niches on the Internet. So even if you can’t find niches with little competition, it is possible to make money in the really competitive niches. You’ll have to work a lot harder, but it’s not impossible.