Increase Sales By Adding Value
Forever increase value. Remember when coming up with a cost for your product; don’t let it be the only product. Strange sentence indeed, but consider it this way, what sort of things are going to allow you to step- up your price and actually persuade individuals to purchase your stuff at the same time?
The caliber of your product and sales system are the obvious, however, how about bonuses? What about testimonials from known and trusted individuals in your field? It’s not simply material things either. What about your reputation and how other people see you?
So here’s a bit of advice for you.
If you feel that your product isn’t worth the 400 bucks you’re charging then increase its value through these techniques. If you still don’t feel it’s worth it, and then at this point, you know that you’re charging a bit much for it.
Ok, I’ll be truthful with you. If you wish to succeed and get your price to perfection, without being ‘cheap’ you have to do a little work. Some research and a little brain work. It’s not all aboveboard one two three.
Understand that it’s not about being cheaper than anybody else; it’s about pricing your product right depending upon competition, who you’re aiming your product at, its caliber, and your research and tracking results.
By now you ought to have a clear idea how much you wish to charge, and how you’re going to go about it. If you have, great. Simply remember, the price you put up there on launch day doesn’t have to be set in stone by hook or by crook.
It’s there to be messed around and played with by you till you feel it’s right, and your testing shows you that it’s right. Have a little trust in your stuff.
Next time you produce that amazing info product, membership site, or piece of software, try to avoid selling it at reduced prices, as I assure you, it’s not gaining you sales, it’s losing you them.
There are a lot of ways to bestow worth to your product, and the means and techniques are forever changing through new and innovative twists on current strategies.
It’s worth watching out for these the next time you read a powerful sales letter from an entrusted marketer, and asking yourself, how are they adding worth to their products?
Watching how other people do things on their sites is one of the most useful cost free and pretty much effort free way of research that you have in your arsenal, however, it works super well.
Keep that in mind all the time.