Copywriting for Email Marketing


A very effective tool as far as successful low-cost internet marketing endeavors are concerned is the Email Copywriting. It has the most respected reputation of bringing targeted traffic to websites and it is widely used. It has been effective in staying in touch with your prospective customers or clients make special offers and sending out invitations.


Email marketing may be in a form of a newsletter or a plain announcement being sent to several targeted prospective customers. It is beyond just sending out emails to anybody as there are perfect ways of doing this. To further explain this; let’s check some simple tips in doing email marketing to accomplish your goals:

1. Sign up for a “Can Spam” promotion: Spamming is quite different from Email marketing. Information that will be sent to your email list must be valuable useful to them. No point sending just any useless information.

2.  Make your email subject line attractive: You should know that numerous emails are received by inbox owners every day, avoid getting your email missing alongside. Beginning each word with a capital letter, asking compelling questions, not making any unnecessary claims, avoiding the use of the word FREE, adding text symbols and making use of extra white space creatively, develop your subject line.

3. Stay real: Avoid using any doubtful statements that not related to your subject line. Let your email content convey promises your business can keep. Let your offer be genuine to your prospective customers.



4. Have a benchmark: Substantial discounts are more effective compared to informing your recipient’s minimal discounts. Consider your profit and do not give discounts that are below your profit margin. This will make your email marketing effort more effective.


5. Let it be action-packed: Remember the advice of keeping your email short and sweet, don’t contradict it Include it in your email if you have conferences, seminars, and other events. Repeat your RSVP if your business requires email to convey training benefit. Allow enough time space before pushing out your reminder email.

6. Send news broadcast: Send out helpful information to your subscribers such as postcards and newsletters as they are effective. Remember to keep it simple, direct and short as these are some other brilliant methods of getting in touch with your current or new customers.

Following these simple means of executing your email marketing, your effort on your business will yield results in no time.