5 Books Every Entrepreneur Must Read

One of the biggest reasons why we read books is to gain knowledge. Entrepreneur books are a rich source of information. Reading books on varied subjects imparts information and increases the depth about the subject as well. Whenever you read a book, you learn a new information that otherwise would not have known.

Books offer an outstanding wealth of learning and at a much cheaper price than taking a course. Reading gives you a chance to consume a huge amount of research in a relatively short amount of time. So, if you are looking for a list of great marketing books, check out these  5 books that every entrepreneur must read.

In The Automatic Customer, John Warrillow spells out the benefits of, and more importantly, the path towards creating a subscription based business model. However, when it came to measuring the success of the subscription business model, Warrillow crystallizes exactly what you should be measuring and the benchmarks to aim for. This will be a music to your ears.

He successfully transformed a traditional business (sell the work/do the work) to a subscription model and then sold it. Combine this with his wealth of experience advising business owners and track record of authorship and you have the makings of a must-have book: The Automatic Customer.

 

2. Digital Marketing for Dummies by Ryan Deiss & Russ Henneberry.

This book is written with the beginner in mind, and as a result it starts from ground zero and teaches you all the most important, fundamental principles of digital marketing. Each chapter builds on the last, giving you a solid education in the customer journey, customer acquisition, website optimization, and more.

Digital Marketing for Dummies is packed with highly actionable, up-to-date, and profitable action steps to use social media to grow your business.

 

3. Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller.

Miller has transitioned his relatable storytelling into an easy-to-read guide for relatable and effective marketing. The book reads less like a marketing and business book, and more like a friend discussing books and movies and why we find a connection in those stories. His message is simple, “if you confuse you lose” and Miller obeys his own mantra in the writing of this book.

4. Hooked: How to Build Habit-Forming Products by Nir Eyal

“Hooked” presents a simple, yet very useful model to channel your thoughts when building a product you want to get in the hands of millions. It’s quick to read, to-the-point and made a world of difference to our concept and design challenges.

Another great value of the book is the in-depth analysis of the hooks we are subject to every day (in Twitter, Facebook, Pinterest, Instagram etc). As you go around the everyday loop you know so well from the user perspective, you see in a structured way the other side of the coin. The side of the people who know how to design behavior patterns and make others tick.

If you want to understand how habits are formed in the world of technology, startups and software and mobile products, “Hooked” is the book for you. It’s built on the same solid research base, yet much closer to practice and much more relevant to today’s tech world. If you’d like to learn about habits and how they are built and changed in general, I’d recommend ‘The Power of Habit’ book by Charles Duhigg.

5. The Power of Habit: Why We Do What We Do, and How to Change

Charles Duhigg demonstrates that the majority of our bad habits are little to do with necessity, laziness or attitude and instead are neurologically imprinted patterns of behaviour that can be modified at the drop of a hat and overcome with little more than consistency and the word “No”.

It would be tragic to dilute the lessons the book provides the reader here but Duhigg manages to break down the entire habit structure into a simple, 3-word equation that, once learned, will remain forever with you and grant untold power to change the way you act.

The most intuitive and important lessons we learn in life are ones we end up never thinking about because we internalise them, read this once and discover The Power Of Habit becomes one of them.